I'm Philicia, founder and lead strategist of Good Taste Marketing.

Backed by extensive experience across tech, consumer goods, and retail, I bring a well-seasoned perspective on positioning, go-to-market, and multichannel growth — the kind that comes from building new things from scratch and growing them into something that lasts.

At Amazon, I spent six years launching new initiatives across Same-Day Delivery and high-growth retail verticals — scrappier than the Amazon name suggests — and building the positioning, testing, and GTM playbooks that helped them scale. Before that, I shaped narratives for beloved brands like Frank's RedHot and All-Clad Cookware.

My bread and butter is at the inflection points — when you've got an MVP ready to launch, or early traction and need go-to-market that keeps working as you grow: sharper positioning, new offerings, unlocked channels, systems that scale.

Hungry for more? Let's talk about where you're headed next.