GTM, in a Nutshell

I’m Philicia, founder and lead strategist of Good Taste Marketing.

Backed by nearly 15 years of experience across consumer goods, tech, and retail, I bring a well-seasoned perspective on brand building, go-to-market strategy, and multichannel growth.

I spent six years at Amazon building positioning frameworks, testing roadmaps, and GTM playbooks across Same-Day Delivery and high-growth retail businesses. Prior to that, I shaped narratives and integrated campaigns that drove sustainable growth on brands like Frank’s RedHot and All-Clad Cookware.

My bread and butter is navigating inflection points like refining positioning, launching new offerings, unlocking growth channels, and building foundations for scale.

Hungry for more? Let’s chat about how Good Taste Marketing can help build your foundation for growth.