GTM, in a Nutshell

I'm Philicia, founder and lead strategist of Good Taste Marketing.

Backed by over 13 years across consumer goods, tech, and retail, I bring a well-seasoned perspective on brand building, go-to-market strategy, and multichannel growth.

I spent six years at Amazon building positioning frameworks, testing roadmaps, and GTM playbooks across Same-Day Delivery and high-growth retail businesses. Before that, I shaped narratives and integrated campaigns for beloved brands like Frank's RedHot and All-Clad Cookware.

My bread and butter is navigating inflection points — refining positioning, launching new offerings, unlocking growth channels, and building the foundation to scale.

Hungry for more? Let's chat about building your foundation for growth.